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Matthew Jordan

Hidden behind the face of this innocent red-head in a white sweater vest is a mastermind of human-centered research and design.

Being in the industry for more than fifteen years has resulted in a range of experiences. Matthew has worked with start-ups, mid-size companies, and large corporations in the consumer, technology, social, and medical sectors. He is particularly passionate about the health care space and he has a curious affinity towards understanding affinities. That is, why we as consumers, develop affinities for certain products and how they create meaning in our lives.

Since being at Artefact, Matthew has led our global trends initiative and spearheaded the design of an off-grid energy system for people in developing markets. And, he has accomplished all of this with the same ‘easy to approach’ expression that he had when he was just a lad, decades ago.