Aim

Healthcare in the age of AI

 

    Strategy

A concept for delivering better care

Technology has changed the way we work, shop, bank, meet others, and even order coffee. Personalized services and intelligent assistants help us navigate choices and make informed decisions in the office, in the car and at home. But despite how advancements like machine learning, big data, ubiquitous computing, and universal connectivity have forever changed these everyday interactions, our experiences with healthcare remains stuck in a disconnected, opaque and rigid past.

In healthcare today, patients are forced into the same service structures, whether they are managing a chronic condition or have encountered an undiagnosed issue. Clinicians often don’t have access to useful patient data, which remains siloed within disparate sources. And as a society, we allocate healthcare resources without being able to evaluate their impact because we don’t link actions to outcomes.

Aim is a concept of a service platform that sets the foundation for positive health outcomes by delivering better care experiences and new, flexible models of discovery, understanding, and intervention. We called the concept Aim as a play on artificial intelligence and medicine, augmented interactions and mobility, but it is also a goal we should aspire to as we imagine, design and build a more integrated, effective and efficient healthcare.

A systems approach to healthcare innovation

Our focus on quantity and cost of care rather than its value has resulted in an inflexible, rigid system full of gaps, tensions, and friction for patients, care organizations and society. Innovations get bolted on to the complex, inflexible system, solving one problem, yet often creating a myriad of other, even more complicated ones. Just look at electronic health records.

To solve the interconnected problems in healthcare, we needed a system level approach. What is unique about the concept is less the individual components: a data platform, an autonomous vehicle, AI-powered diagnostics, some of which already exist, but how they connect and interact with each other in a system and experience that allows us to maximize value at the patient, provider and social level.

Deeper patient understanding and informed actions

Despite proliferation of connected devices and health apps, health data today is siloed and far from actionable. Aim is built on an integrated, multi-source data platform that facilitates action and eliminates blind spots for clinicians and care providers.

Augmented, automated, accessible assessment

Healthcare today is structured to address all patient workflows in the exact same way despite the variability of care trajectories. Aim uses advances in artificial intelligence and autonomous vehicles to deliver more precise assessments, and address specific healthcare needs as they come up.

Healthcare service that scales

The mission of Aim is to close the data, experience and logistical gaps between home and clinical environments. Our vision for a scalable, holistic concept of healthcare service delivery gives patients autonomy, while helping care organizations successfully triage cases, manage the burden on the system and allocate resources effectively.

Aim: a vision within reach

The healthcare system is complicated, and a huge part of that complexity is caused by incremental, one-dimensional improvements that over time become a burden to the system in terms of effectiveness, experience and cost. Evolving technology, new business models and, above all, people’s growing engagement in their health give us a unique opportunity to aim higher and design a healthcare system that takes into account the intertwined needs and co-dependencies of patients, caregivers and society.

Next project:

eSight 3

Enhancing sight, improving lives

Link to eSight case study