Executive Creative Director
Notable Clients: Samsung, The Bill & Melinda Gates Foundation, World Bank, PATH, Intuitive Surgical
Skills + Interest Areas: business and innovation strategy, emerging technology, social impact, health tech, smart cities, mobility
Favorite Design Resource: “Discovery-Driven Planning” by Rita McGrath and Ian McMillan
With more than 15 years of experience in product design, development, and commercialization, Neeti is an Executive Creative Director at Artefact, investigating the business factors and market conditions that make innovation possible. She analyzes why some products take off and others peter out, what methods and processes result in products so meaningful that we couldn’t imagine living without them, and how we can harness these abilities to change our lives for the better.
Before Artefact, Neeti worked at PATH, a global health organization where she developed go-to-market strategies for several medical technologies for communities in China, Brazil, India, and South Africa. She also spent time as an analyst at Goldman Sachs, prior to earning her MBA from the Wharton School of Business.
When she’s not looking at a spreadsheet, you can likely find Neeti in the kitchen experimenting with a new farm-to-fork project.