The Challenge

The tech landscape is rapidly evolving, with the metaverse and web3 redefining the social spaces in which young people carry out their online lives. Hopelab, a social innovation lab and impact investor, wanted to explore how it may influence, design, and invest in these spaces to support youth in their mental health and well-being, particularly those from BIPOC and LGBTQ+ communities. Hopelab engaged with Artefact to understand the current and future state of web3 and the metaverse to uncover actionable areas of opportunity Hopelab can readily act upon.

The Outcome

We created a comprehensive set of principles and opportunity areas that informed Hopelab’s strategy aimed at influencing and activating emerging technologies in support of youth well-being. Our research with subject matter experts, youth advocates, and creators clarified what young people are experiencing online and resulted in six principles describing what youth want in a better tech future. We also conducted several co-design workshops with Hopelab teams to create alignment on the key opportunities for partnership with organizations at the frontlines of creating equity in digital spaces.

Gen Z statistics about web3 and metaverse

64% of Gen Z are somewhat or very interested in creating an avatar for the metaverse (Source Statista,2022)

56% of Gen Z are somewhat or very interested in attending a live music event in the metaverse (Source Statista, 2022)

23% of Gen Z have owned or traded a cryptocurreny (Source, Investopedia, 2022)

63% of Gen Z are confident that DAOs will improve how companies are run in the future (Source Survey Monkey, 2022)

A key question Hopelab posed is whether the metaverse and web3 will exacerbate the harms youth already experience on the internet today or whether things might be different. It’s undeniable that the metaverse and web3 will host a series of dark activity, such as bad actors, extreme content, echo chambers, privacy breaches, and surveillance capitalism, all issues that proliferate on today’s internet. In fact, the immersive nature of the metaverse may make some harms more acute and traumatic. Furthermore, the volatility of digital currencies can cause financial distress, leaving those who invested more vulnerable to market crashes, like content creators or small businesses.

And yet, there is reason for hope. The metaverse and web3 offer new and exciting opportunities for youth to gather, play, experiment, exchange ideas, and create. All of which are critical developmental assets for adolescents that promote wellness and the ability to thrive. Well-being is supported through rich social experiences on platforms like Fortnite and Roblox. And on web3, young people are starting careers that weren’t previously viable, finding new audiences and fanbases, creating financial independence, and finding and contributing to caring communities. Communities are engaging in these spaces while building their creativity, socioemotional, and critical thinking skills online.

With this context in mind, we focused our research on how best to mitigate the harms of these technologies and build technology that supports youth mental health and well-being as a force for good. Our research and strategy process combined expert voices alongside youth advocates and BIPOC LGBTQ+ artists to gather a holistic perspective on impact, ethics, responsibilities, and initiatives.

“For the average youth, there’s probably a lot of benefits to [these emerging technologies], and they may not feel so much of the downside. But there are vulnerable populations whose lives are horribly impacted in a very negative way, so it’s pluses and minuses. The average kid’s going to get through this and probably find a number of benefits, but we have vulnerable populations and they’re going to struggle with this.”

Image Credit: Idoru

Image Credit: Fortnite

Image Credit: Tripp VR

Image Credit: Adobe Stock

Journey into the Metaverse

Metaverses will likely integrate into our lives by extension of social norms

1. Youth are plugged in to daily online activity through family, gaming, pop culture, school, and media consumption
2. There are many positive aspects to being online, such as being informed and entertained. At the same time, there’s a constant pressure to be online and in tune with pop culture
3. Metaverse spaces are novel, fun, and exciting, offering new possibilities for self expression and social engagement
4.Metaverses will be introduced as an natural extension of current digital identities, especially as it becomes integrated into social media

Journey into web3

A common gateway into web3 is a passion for art and social impact

1.There is often an initial skepticism of web3, which  means it “all feels fake at first”. Many find their first foray into this technology through passion projects
2. Owning assets like NFTs or being a part of DAOs gives youth a positive experience, and web3 becomes more tangible and worthwhile
3. Challenges include staying up to date with a rapidly changing technology, navigating bugs and scammers, and encountering racist or aggressive communities online
4. Overall, there’s an excitement around web3 as it offers new avenues to creative careers, and promotes values of ownership, community, validation, equity, and freedom to explore and create

“Some members of Gen Z don’t exactly attach to the metaverse right away because I think we have yet to be given the value add. It’s another platform you can be with your friends on, and we already have very many versions of ourselves on social media. But the potential it has is huge. If the metaverse is a place in which you can have psychological safety, where there’s social and emotional growth and there are platforms dedicated to that at every level of execution, when you ask me about my excitement, that’s a 10 out of 10.”

“At the end of the day, whether it’s Instagram, TikTok, Twitter, LinkedIn, any of them really, you are supporting their platform. It’s not your platform. We have to rely on them and hope the don’t crash or end up being sold to someone that’s going to change the algorithm in a way that all these people that follow me right now can no longer engage with me[…]This is a lot of work, especially when all of these platforms keep changing their technology, entry point and qualifiers.”

The six principles are 

Autonomy: Youth have the freedom to choose how they spend their time online, creating healthier, more actionable and intentional time spent. 

Curiosity: Youth build experience, self-esteem, and self-knowledge as they experiment with and use web3 and metaverse technologies.

Connection: Youth form pro-social relationships with individuals and communities that share their passions, whom they are able to rely on for multiple forms of support.

Inclusion: Youth are valued stakeholders and are encouraged to pursue opportunities that support their passions and highlight their diverse perspectives.

Community-Driven: Youth voices and community-led organizations are shifting platforms to center shared social values and needs, promoting constructive forms of social and civic engagement.

Transparency: Youth have increased trust and safety in emerging technologies because they have visibility into their technical structure and the people who make them.

Young people feel the impact of technology in their daily lives for better or worse. And they are willing and ready to express their viewpoints and enact change. There is a collective call towards a different future that supports their efforts towards autonomy, curiosity, and connection.

The current energy around the metaverse and web3 is exciting because, much like generative AI, the technology is still emerging, and there is room to shape conversations, actions, and decisions. These technologies will mature and be harder to influence in the coming years. Though diving into the early stages of development may seem overwhelming and ambiguous, it allows Hopelab and its partners to initiate positive change from the onset. We are excited about the work Hopelab is doing to support the next generation to establish a better, more healthy relationship with today’s technologies and those coming in the near future.

Learn more about Hopelab by visiting the website and following it on LinkedIn.

“This is new tech. I think it’s important for communities like ours to be loud and to reassure women and to encourage them to participate so that they don’t miss out.”