Design

Architecting complexity

The ability to use one massive data set to tell unique stories to multiple users creates an interesting design challenge. We built a navigation structure that creates a common experience across a range of scenarios. The navigation of the new Insights Dashboard allows the platform to show contextually appropriate views of the same data, making it easy for DreamBox users to access the information most relevant to them. A school administrator can see data across the district, school, and class levels together, whereas a principal’s view is focused only on their school and classrooms. Teachers see classroom and student data, and can make in-the-moment decisions about whether to stay the course or pivot to accelerate, differentiate, or remediate instruction.

“With a human-centered approach to technology at their core and a passion for education technology to match, Artefact was the natural partner for DreamBox Learning.”

From big data to meaningful data

Most reporting systems are all about data intensity—cramming as many numbers and metrics into a platform as possible. But all of that information is meaningless without the ability to hone in and illuminate it in actionable ways. We designed interactive report building blocks to produce relevant and meaningful insights. Easily customized visualizations allow for quick data exploration and targeted decision-making. For example, the new visualizations make it easy for teachers to track and compare student progress across the curriculum, helping identify where to provide guidance and when to celebrate success.

More time to engage students

Adding more technology to classrooms does not solve one of the biggest problems educators still face: they are pressed for time and supplying personalized attention to all students is nearly impossible. To make it easier for educators to track student performance in real time, we designed monitoring and notification features that align with educators’ goals. As a result, teachers are able to differentiate instruction early and often.

What we delivered

+ Generative research

+ Foresight

+ Concept envisioning

+ Experience design

+ Evaluative research

Learn more about our expertise

 Technology

Managing workflow and resources is a challenge for any creative company, Artefact included. When we couldn’t find a simple and efficient tool for resource planning, painless time tracking, and organizing our ideas, we decided to build one.

10,000ft is a design-inspired visual resource collaboration tool. It allows dynamic organizations – and the creative thinkers they employ – to get a big-picture view of their business, teams, and projects.

It also enables easy collecting and sharing of ideas in a unified project space called 10,000ft Insights, which facilitates timely and relevant feedback and helps organizations share and retain knowledge across disciplines.

10,000ft and 10,000ft Insights promote autonomy, independence, and a unique ability to make real-time strategic decisions based on complex data, which ultimately leads to more opportunities to innovate. To sign up for your free project, visit www.10000ft.com.  

“Where the product shines is as a budgeting tool, constantly accounting the man hours on a project, giving instantaneous projections as to whether or not a project is within its financial bounds.”

“We’ve heard a lot about the importance of design in business, and tools like 10,000ft [Insights]…are manifestations of that new focus.”

What we delivered

+ Generative research

+ Foresight

+ Concept envisioning

+ Strategic assessment

+ Experience design

+ Evaluative research

Learn more about our expertise


Technology

In August of 2018, Magic Leap introduced a groundbreaking addition to the world of mixed reality with the launch of the Magic Leap One Creator Edition, a spatial computing system that pushes the boundaries of how digital content can be brought to life in the real world. But how do you design a user experience in a medium like mixed reality that is being built from the ground up? This is the challenge that makes Magic Leap One an impressive accomplishment and a fascinating design challenge.

Artefact had the privilege of working alongside Magic Leap designers, artists and engineers to imagine, design and prototype the operating system of the Magic Leap One, LuminOS. As an entirely new kind of computer working with digital lightfields and the human brain, the mixed reality user experience was a complete blank slate and there were no established design rules or paradigms to follow. Artefact helped Magic Leap to build a user experience in LuminOS that puts people first in the Magicverse.

“Artefact shares our vision for the future of spatial computing. They provided the frameworks and prototyping tools that enabled our designers to iterate within a medium that didn’t yet exist. And their talented, multifunctional team helped us bring delight and a focus on the user to all phases of the design process.”

LuminOS is at the heart of everything on the Magic Leap One Creator Edition and manages all typical OS functions. It has been specially designed to enable functionality unique to spatial computing and to make software development simple. Additionally, a complete set of Perception services manage environment and user sensing, custom audio and graphics services, high performance compositing and other services that support the seamless blend of the virtual into the users’ real world.

We worked closely with Magic Leap’s design team, to help craft an experience that stays true to the user’s notions of depth, space and the laws of physics, while also introducing new behaviors and abilities that are authentic to spatial computing. This allows even the most magical of digital objects to feel grounded in a consistent and clear experience. As a result, LuminOS empowers Magic Leap users to fully integrate their digital lifestyle and to experience Magic Leap One in a way that is as comfortable as it is captivating.

“Artefact supported our team with their incredible expertise, design mentorship, and innovative and trailblazing spirits.”

Technology

The ZERO1
improves player safety while increasing comfort and performance.

Research increasingly connects sports-related head injuries to chronic brain issues like light sensitivity, depression and anxiety. Yet, despite awareness and huge leaps in material science, today’s helmets are hardly different from the helmets Jim Brown and Johnny Unitas wore 50 years ago.

VICIS, a tech company that spun out of the CoMotion incubation lab at the University of Washington, is working to tackle this challenge with the ZERO1, a 21st century football helmet that is safer, sleeker and more functional.

At the core of VICIS’ innovation is the concept of local deformation. Designed to absorb the impact of a collision, the outer layers of the helmet slow acceleration and protect precious cargo, the brain.

Similar concepts may sound familiar, as they have been in use for years in the automotive industry. Borrowing from these industries and leveraging scientific principles to specifically address the issue of concussions, specifically, VICIS’ revolutionary ZERO1 helmet is designed to reduce the risk of head injury for football players.

VICIS recognized early on that superior technology alone does not guarantee a success and reached out to Artefact to design a helmet that is as functional as it is iconic. We embraced the opportunity to collaborate on the design of the ZERO1, a helmet poised to improve player safety while increasing comfort and performance.

“Artefact understood the critically important need to merge safety, form and function into the design of our new helmet. When we review our helmet designs with current and former NFL and NCAA players, they are consistently impressed by the look and feel of the ZERO1.”

Trusted,
Sleek,
Bold,
Iconic

In elite-level sports, the demands and requirements placed on equipment are extreme, making the job of designing a helmet a very complex one. We spent time with players and coaches, equipment managers, trainers and medical staff and learned to appreciate the complexity of diverse requirements and priorities.

We considered both the functional and human factors, as well as the emotional needs of the players, to deliver a design that reflected the ultimate equation of our research findings, achieving Performance through a balanced mix of Safety, Style and Comfort.

Professional football players are acutely aware of their personal brand. The design of the VICIS ZERO1 inspires confidence, balances style and function, expresses strength and personality, and stands out as unique and recognizable. The ZERO1 is a reflection not only of the values of the VICIS brand, but of the game itself – classic, bold and unforgettable.

Balancing comfort, safety and style for ultimate performance

A helmet needs be comfortable and trustworthy, allowing the player to focus exclusively on running their next route or making their next tackle. During a game, the helmet must be easy for equipment managers to adjust and quick to repair. In case of suspected injury, it must be quick and easy to remove the facemask and helmet. It can never get in the way of a player being on the field.

From the chinstrap to the facemask, the comfort liner to the occipital support – every part of the football helmet needs to meet the specific and often divergent requirements of players and equipment managers. Our goal was to develop a modern yet classic design, highlighting the innovation of VICIS technology while leveraging the components that have historically proven to work. We emphasized the essential over ornamental – with the goal of improving player safety and health outcomes.


Technology

Animated GIF of USAFacts website header showing where the US government's money comes from and where it goes.

“[USAFacts] looks nothing like its bureaucratic counterparts or startups like OpenGov, which also tries to organize and parse government data. Its typeface is pleasingly legible. The site navigation is intuitive. But most importantly, Artefact has made dry facts and figures actually feel engaging.”

USAFacts aggregates the data of more than 60 different government agencies, from the US Census to the Bureau of Labor Statistics. To manage these huge quantities of information, we designed a website framework that brings a structured, unified feel to the data, allowing for easy exploration and understanding.

The framework organizes the information around the central missions of government: establishing justice, ensuring domestic tranquility, providing for the common defense, promoting the general welfare, and securing the blessings of liberty to ourselves and our posterity. Visitors to the site start exploring the data at the highest level possible: overall revenue and spending. From there, they can dive deeper into more specific subject areas, like education or defense spending. Within these categories, users can dial in on the data from different perspectives and through different filters, drawing their own conclusions and forming a deeper understanding of government impact.

Animated GIF on the USAFacts website showing total US federal, state, and local government spending in 2014.
Animated GIF on the USAFacts website of US K-12 education spending in 2012.
Animated GIF on the USAFacts website of education and vocational rehabilitation and employment spending in the US from 1980 to 2015.

Many times, data visualizations are used to tell a story—think of the common infographic. And yet, because the goal of USAFacts is to be unbiased and objective, our design crucially avoids storytelling and editorializing. We want users to draw their own conclusions, so we let the numbers speak for themselves.

Although the data visualizations are minimalistic and engaging, each has a source button that enables users to easily verify all the information for themselves. The source button links to original data sets and provides information on publication dates. It also directs people to the government agencies involved so they can continue their research. What’s more, a whole section of the site is devoted to explaining the choices and methodology used to organize the government data. As a result, the design of USAFacts reinforces the credibility and trustworthiness of the initiative.

What we delivered

+ Generative research

+ Foresight

+ Concept envisioning

+ Experience design

Learn more about our expertise


Strategy

From fantastic to pragmatic, visions for autonomous vehicles (AVs) have existed for decades. While the driverless car is closer than ever, it’s not here yet. The technology is maturing rapidly; automakers are promising first-generation AVs by 2020 and studies suggest mainstream availability may occur by 2030. Given what’s at stake—over 30,000 automobile deaths per year, increasing density, debilitating traffic, lost productivity, an aging population and much more—this new paradigm for human mobility can’t arrive soon enough.

And yet, the gap between now and then is an eternity in technology years. Over the next decade, we anticipate the continued emergence of semiautonomous vehicles (SAVs), which will be characterized by increasingly sophisticated capabilities and the persistence of manual controls (e.g. steering wheel, brake pedal, etc). Unlike AVs, these cars will require engaged human drivers to monitor the system and assume control under conditions when the car can’t drive itself.

Ideally, SAVs will preserve aspects of driving as we know it, liberate us from the tedium of traffic and commuting, and deliver gains in safety and efficiency. On the other hand, increasing reliance on automation may make us worse drivers, exacerbating the very problems the technology seeks to remedy and creating a new set of complex design problems. 

We partnered with Hyundai to explore these questions, and to envision potential solutions in the context of a near-term, semiautonomous vehicle.

“With its human centered design expertise and deep understanding of interaction best practices, Artefact created a framework that can help us reach the promise of the autonomous mobility, while respecting the need for control and agency we all share.”

Design for
autonomy
and trust

In our view, this is a profoundly human transition that will require as much of us as it will of our cars. As we adapt to a new, hybrid mode of driving and learn to share control with autonomous systems, designers will have to consider two critical issues:

1. How might we design for both rational and experiential trust?
2. How do we navigate—and optimize—the emerging relationship between humans and intelligent vehicles?

A UX roadmap.
Are we there yet?

We believe the paradigm shift to fully autonomous vehicles will be characterized by three dependent phases of development, beginning with establishing trust, then addressing the complexity of control, and ultimately optimizing the experience of being a passenger in the driver’s seat. What’s more, each phase suggests unique priorities for the design and product experience.

The autonomous vehicle is powerful and appealing. Human-centered design can help flesh it out as much as build the bridge to it—by accounting for business, technology and consumer factors as well as long-term outcomes that help the innovation contribute to a better future. Until then, as the recent videos of Tesla Autopilot shortcomings show, the industry still has miles to go.

What we delivered

+ Foresight

+ Concept envisioning

Learn more about our expertise


Technology

“I saw a face for the first time in ten and a half years. I literally broke down crying…It’s like a gift for the rest of my life.”

“Working with Artefact was an exceptional experience. They are truly able to design at the intersection of technology and art. We are so proud of what they helped us create.”

While eSight helps people who experience low vision see faces, the headset can be a barrier to establishing eye contact. To solve for that and help people establish a more natural connection through eye contact, eSight features a patented “Bioptic Tilt.” It allows the user to easily change the headset’s position and seamlessly switch between ranges of vision depending on the task, environment or social situation.

“eSight 3 is smaller, lighter and more comfortable than eSight 2. I find myself wearing it throughout the day, so I’m much more productive.”

Enhancing vision and relationships with the world around you

While eSight boosts mobility and independence by improving vision, users also unequivocally told us that they do not want to be defined by their low vision. It was clear that eSight 3 should be a symbol of strength and empowerment, not a sign of disability. eSight 3 is designed not just to be functional, but to be sleek and sophisticated in appearance. Features like the ability to easily flip the glasses to establish eye contact strike the right balance between the novelty of technology and the timelessness of human connection and identity.

“Everyone is impressed with my new eSight 3. Strangers stop and ask me what it is because it looks so futuristic. When I tell them what it does, they’re even more impressed!”