Is privacy dead? From our homes to our heartbeats, the devices, apps, and appliances that surround us constantly collect data from almost every action we take – awake or asleep.

This data is growing exponentially. Quintillions of bytes of data are generated each day, with the entire digital universe doubling every two years. As facial recognition and ubiquitous sensors become commonplace, the system that comprises our personal data will increasingly monetize our attention at every turn. It is clear that not all companies – or even governments – share the same approach to data privacy, leaving our personal information vulnerable to neglect, misuse, or even weaponization.

Continuing down this path risks a future where data privacy and anonymity is a luxury for the wealthy, powerful, and digitally literate. Without the right tools working in conjunction with the right regulatory policy, we will lose the capacity to manage this intimate picture of our lives.

At Artefact, we are exploring a future with a radically different paradigm for personal data collection and ownership. A future where our data works for us, on our terms. A future with Kagi to help.

Kagi (pronounced “kah-ghee”) is a conceptual intelligent agent that stores and manages personal data on an individual’s behalf. Named after the Japanese word for “key,” Kagi is both a secure data repository and an intermediary between our experiences and the data they generate.

Kagi uses artificial intelligence and machine learning to recognize a person’s data privacy preferences and, over time, earn the ability to make increasingly important decisions for them. Kagi is invisible and automatic, eliminating the need to spend time mired in personal data management. It gives people the power to fully own their data and control its use.

Returning data ownership to the individual

Even the most routine digital services incentivize users to continually share personal data with no visibility around how it is utilized. People may inadvertently grant an e-mail provider permission to scan private messages for tailored advertising, or allow a ride-hailing service to record their location data even after closing an app.

Kagi makes it simple for anyone to secure their personal data and understand how it might be used. It stores a person’s entire personal data footprint, acting as an intermediary between the platforms that collect it and brokering deals with the services that want to use it. Unlike today, Kagi prioritizes the interests of people over platforms.

An advocate in the public domain

Imagine entering a pharmacy of the future. Biometric scanners track your identity, facial recognition senses your mood, AI cross-references your past buying patterns to influence your behavior, and a mixed-reality interface directs you toward certain products – all before you’ve even picked up a shopping basket.

Kagi acts as a real-time data advocate amidst a world of connected technology and predictive personalization, helping people control the impact this surveillance has on their lives.

Monetizing data – on our terms

We envision a future where we not only protect and control our personal data but unlock new ways of creating real value. Kagi gives people ownership and control over how their data is sold, giving rise to a marketplace where people harness their data in the ways that work best for them.

Kagi shifts data-driven business models so that individuals are in the seller’s seat and decide how to leverage their personal data. When people protect their personal data from automatic access, we expect new services to emerge that allow them to monetize or extract value from their data in new ways.

From data-driven medical research to policymaking and planning smart cities, there are several ways society could benefit from a voluntary exchange of connected and integrated data where people are fairly compensated.

We envision a future where individual choice defines personal data ownership. Intelligent assistants like Kagi are just one piece in a future paradigm of empowered data ownership. There is ample opportunity for technology to help align all data stakeholders – from individuals to businesses to policymakers – in navigating our ever-expanding digital data universe.