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Thales Bringing Magic Back to Travel

“Travel brings power and love back to your life.”
– Rumi

Three years ago, Thales, a global technology company with a leading position in inflight entertainment and connectivity, came to us with the challenge to help them reimagine the passenger experience. Our goal was to look beyond content and turn IFE systems into a foundation for a wide range of revenue generating, loyalty building services and experiences. Our concept, Thales My Path, aimed to celebrate the amazingness of flight, turning every seat into a window seat. We gave passengers new opportunities to immerse themselves into the journey, learn about points of interest along the flight route and imagine themselves in the places they are not familiar with. Thales, in leading this vision, is working with airlines and technology providers inspire innovation and redefine the travel experience. Thales’ My Path is also one of the core elements of Google’s keynote at the Future Travel Experience conference in Las Vegas.

Today, our relationship with Thales continues as we explore how technology is changing how consumers travel, and we as designers and service providers, deliver experiences that enhance the magic of travel.