SWYP Reimagining the Printer
They say simplicity is brilliance… and so we set out to simplify a clunky, complicated, and often-wasteful printing process through design, utility, and efficiency. The result: SWYP (See What You Print) – a radically simple concept for printing.
Many companies believe innovation means adding more features. We think innovation comes from better core features. As we started to rethink the printer, our guiding design principle to this stagnant and overlooked peripheral was radical simplicity.
The concept we landed on was a large, 1:1 scale touch-screen, giving the user the ability to see and manipulate the finished result—before it was printed.
Traditional original equipment manufacturers (OEMs) are making incremental improvements end up over-complicating what should be a simple process and producing over-bloated boxes that sit in our shelves.