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RIM BlackBerry PlayBook A Tablet Experience Designed for Entertainment

BlackBerry’s formerly known as Research in Motion’s (RIM) Vice President of User Experience, Don Lindsey, approached us, at Artefact, to help them design the user experience for their new tablet, BlackBerry Playbook.

In tight collaboration with BlackBerry’s corporate user experience team, we explored different ideas, approaches, core gestures, interaction concepts, visual design, and animation concepts.

The teams also explored different solutions for easily switching between applications, managing interruptions, multitasking scenarios, notifications, sample applications, and the overall UX framework. The exercise resulted in many of our ideas being included in the final shipping design, as well as additional engagements with BlackBerry.


Thin, portable design

The beautifully designed and incredibly powerful tablet is ultra portable, ultra thin, and super convenient for both work and play.

Uncompromised web browsing

A high-fidelity Web experience bridges the gap between the “real web” and mobile devices through various apps and technologies, while opening new and exciting opportunities for developers and content publishers.

High-Performance multimedia

Features premium multimedia features, dual HD cameras for video capture and video conferencing that can both record HD video at the same time, and an HDMI-out port for presenting one's creations on external displays.

BlackBerry integration

Bluetooth connection with BlackBerry smartphones means users can opt to use the larger tablet display to seamlessly and securely view any of the emails, calendars, tasks, documents, and more from their smartphone.


Product definition

Collaborated with BlackBerry to assess the hardware and OS, understand current thinking, user scenarios, and business goals, and draft requirement specifications.


Developed concepts for features, applications, and interaction models, as well as established a basic framework of design rules.

Design and refine

An iterative process allowed concepts to be evaluated early and often to gain a better understanding of merits and issues, as well as identifying new opportunities.


Created interactive prototypes that communicate design concepts and key interactions to illustrate both the functionality, as well as emotional qualities of the tablet.