Purple A Locket for the 21st Century
Wearable tech has come a long way since the days of Steve Mann’s contraptions. Devices are getting smaller, smarter, and faster than ever before. Yet makers of these devices still aim for the low-hanging fruit by simply shrinking our phones or telling us things we already know—we should move more, our inboxes are full, our lives hectic, on and on.
And then there’s the style. Projected to become a $30 billion to $50 billion industry, the promise of wearables has made the fashion industry start paying attention, but the majority of devices are still feature and technology driven.
To make up for this, fashion trends are grafted on gadgets, making them trendier, but leaving their value proposition just as murky. Beauty and meaning remain an afterthought.
Elegant and simple, Purple is a modern take on the locket. It connects wirelessly to your social networks and receives images and messages from friends and family. Purple invites you to take a peek at what’s inside, pause from your hectic daily life and smile at a moment you share with the people who matter most.