PIRCH Advisor A First of Its Kind Retail Application
PIRCH is an award-winning kitchen and bath retailer, whose mission is to reinvent the shopping experience for those who are building or remodeling their homes, as well as those who serve in trades related to those endeavors.
Walking into one of PIRCH’s stores for the first time is awe-inspiring. From complimentary espresso to a showroom that looks like your dream home, full-time chefs who will cook you lunch (or at least freshly baked cookies), to in-store events and classes geared to help you to “Live JoyfullyTM,” PIRCH inspires its customers to dream. Its hospitality and customer service philosophy is based on the belief that the industry’s existing shopping experience, with its utilitarian, warehousing approach feels like the antithesis of a customer’s end goal – a warm, inviting home.
PIRCH focuses on the human experience by investing in creating meaningful relationships with their customers. It was this singular focus that made PIRCH drop the industrial home décor centers and move their state-of-the-art showrooms into high-traffic retail locations.
When the company started exploring how to further enhance the customer experience through technology, our shared commitment to creating unique and meaningful consumer experiences across channels and industries led them to Artefact.
The resulting digital experience, PIRCH Advisor, is a one-of-a-kind application that helps PIRCH’s Lifestyle Experience Advisors (sales people) enhance customer relationships through personalized interaction and deep product discovery. It is an app like no other retail application or CRM system — one that puts the customer, their project and dream in the center, rather than specs, supplier details and logistics.
PIRCH Advisor is a modern, user-friendly, customer-centric way to interact with the customer and build long term brand loyalty and engagement, while ensuring seamless integration with the backend systems.