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Panasonic Avionics nExperience A Next-Generation In-Flight Entertainment System

In-flight Entertainment (IFE) systems present a unique opportunity to create new experiences for passengers. As thought leaders in this domain, Panasonic Avionics Corporation asked Artefact to partner with them to reimagine this system.

The result is neXperience, an iconic in-flight, three-dimensional, touch-based user experience that turns a passengers itinerary into the core of their experience while providing an advertising platform.

Users can plan activities around their destination or layovers, enjoy rich content based on points of interest passing below, book transportation services, create entertainment activities to fit within remaining flight time, and much more.

"neXperience represents a paradigm shift away from IFE as a static set of movies and applications to a personalized, content-rich, deeply immersive environment that the passenger may explore. It is much more than an interactive user interface. It represents a total business solution platform for airlines to generate revenue through advertising and passenger transactions."

Steve Gladstone, Director for Applications and Services at Panasonic Avionics

"We recognize that cutting edge technology alone does not make a great product. Great products are equally dependent on great design. We take design very seriously and are proud to have our efforts recognized."

Paul Margis, Chief Executive Officer of Panasonic Avionics Corporation

Highlights

Rich user experience and innovative display

A visual representation of the flight path becomes the framework for the touch-based software experience, while innovations in motion, zoom, and depth-of-field create new interactions.

Flight-centric information

The flight-centric design encourages content exploration and enables discovery pertaining to the flight path, destination, or points of interest along the way.

Deep content exploration

With each touch of a visible destination or object, the camera zooms in to that object to present additional information and location breadcrumbs.

Additional revenue stream

Like a magazine, related contextual content to the flight path provides an opportunity for advertisers to sell their service or market their products.

Process

Research

Flew several long haul flights around the world to understand IFE systems. Defined the workspace by developing passenger/airline profiles and examined current trends. Also identified market opportunities and business goals.

Design creations

This led to a set of five design principles that informed fifteen core concepts, culminating with neXperience.

Development

Designed the seams and created a wireframe storyboard to inform later development; built assets through a combination of 2D and 3D tools, including 3D Studio Max, Adobe Photoshop, After Effects, and Flash.

Testing and demo

Tested it on the actual touch monitor and hardware to be used, then delivered a robust, well-received demo.