LYTRO ILLUM A Light Field Camera for the Creative Pioneer
When in 2011 Lytro introduced its first Light Field camera, media proclaimed that photography is changed forever. When Lytro approached Artefact to collaborate on LYTRO ILLUM, the next generation of its light field camera, we were thrilled.
Lytro is the first company to bring an entirely new category, Light Field Photography, to the consumer and professional markets, enabling a richer set of image data compared to conventional digital or film cameras. Built to harness the full power of the light field, the professional-grade LYTRO ILLUM will give photographers a new medium capable of capturing visual experiences in their purest form — not as a static cross-section of reality but an authentic, interactive window into their world. In search of a design partner that could manage a high degree of complexity and deliver a breakthrough product, while truly collaborating with the engineering team, Lytro approached Artefact.
To enable such rich, layered compositions, LYTRO ILLUM delivers unparalleled optical versatility by merging custom-built hardware with a powerful software platform. The camera offers a 40-megaray light field sensor, 8x optical zoom range, constant f/2.0 aperture and a high-speed shutter capable of freezing motion under a wide variety of conditions. After image capture, the innovative software platform empowers photographers to adjust aspects of images that were previously fixed, such as focus, tilt, perspective shift and depth of field, which allows the photographer to create images that will resonate for the viewer not just in one dimension, but in every dimension.
We took a pragmatic approach to the hardware design, looking to achieve a balance between the traditional and the new, what is needed and what could be eliminated. The design of LYTRO ILLUM offers the perfect combination of highly functional tools, a unique stance, and an iconic appearance.