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Lytro Cinema Powering Creative Freedom and Flexibility

For a cinematographer and director, capturing the right take – lighting, focus, depth of field – is key to artistic expression. Cutting edge visual effects and the need to shoot content in multiple formats further add to the complexity and cost of creating amazing content.

Our long term partner Lytro, the pioneer in light field technology, announced earlier last month Lytro Cinema, the world’s first Light Field solution for film and television. The breakthrough capture system enables the complete virtualization of the live action camera — transforming creative camera controls from fixed on set decisions to computational post-production processes — and allows for historically impossible shots.

“We are making the impossible possible,” said Lytro’s CEO, Jason Rosenthal, in a recent media interview. These are the design challenges we love!

"For us, good industrial design is not the plan or the outcome, it’s the process of making a great product. That’s why we have been partnering with Artefact – to help us think through our design language across products, while we continue to invent, iterate and improve on the underlying technologies."

Ariel Braunstein, Chief Product Officer, Lytro