For many years, interacting with artificial intelligence has been the stuff of science fiction and academic projects, but as smart…
Artefact is a design and innovation firm that uses strategy, human-centered design and technology to advance meaningful change. For our clients. For people. For society.
Travel & Automotive
Autonomous cars, expanding airline services, new transportation business models, space travel: these are the new parameters of modern mobility. We work with partners in these fast moving industries to find the right balance between efficiency and exploration, entertainment and enlightenment, transportation and transformation. It is as much about the journey and the destination, as it is about the relationships, conversations and interactions we work to create every step of the way.
Hyundai Are We There Yet? Exploring the (Near) Future of DrivingTravel & Automotive
“With its human-centered design expertise and deep understanding of interaction best practices, Artefact created a framework that can help us reach the promise of the autonomous mobility while respecting the need for control and agency we all share.”Mark Dipko, Director of Corporate Planning and Strategy, Hyundai Motor America
When autonomous vehicles (AVs) finally become ubiquitous, their impact will be profound for business and society. They will rewrite the…