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Media & Entertainment

Augmented and virtual reality, content anywhere, blurring lines between content consumers and content creators — these are just a few of the trends and developments that make the media and entertainment space one of the most dynamic industries today. While technology is at the core of the constant evolution of content, tools and business models, our role as designers is to ensure that the experiences we create are not only richer and delightful, but they leave room for us to remain intelligent, curious and social.

"The above SWYP: See What You Print concept created by Artefact is a very Apple-y solution to printers. Perhaps the HP/Canon/Epsons of the world should take note."

Seth Weintraub, 9 to 5 Mac, Sept. 20, 2011