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UX Design

Kenneth Tay

It all started back home in sunny Singapore at the age of 15, where Kenneth was first exposed to the design process from a shop class in high school. That newfound ability to create solutions for real world problems (and chop some wood in the shop) fascinated him so much that it charted the trajectory of where his life was headed.

That trajectory eventually landed Kenneth in southern California, where he graduated from the Product Design program at Art Center College of Design, completing along the way an internship at Continuum and an MBA exchange at INSEAD.

Passionate about using design to create value across industries, Kenneth positions himself between the merging worlds of physical and digital design, constantly questioning its boundaries while seeking to refine the human experience within our ever-evolving relationship with technology.

His time off work includes dabbling in poetry, venturing into the great outdoors with his guitar, and designing watches for a lifestyle watch brand he co-founded. All this, while attempting to dodge flying foam darts from the ongoing NERF gun studio battle.