John Rousseau

Years at Artefact: 6

Notable Clients: Dell, Hyundai, Magic Leap, Target

Skills + Interest Areas: strategic foresight, emerging technologies, new business models, social change

John is a Partner at Artefact, where he helps clients create better futures through strategic foresight and design.

His work is primarily concerned with understanding change, identifying strategic choices, and envisioning future scenarios, products, and services across multiple time horizons. He is optimistic about the role design can play in addressing wicked problems, helping achieve the UN Sustainable Development Goals, and shaping the future of stakeholder capitalism.

He earned an MFA from the Cranbrook Academy of Art and a BFA from The University of Michigan.

John's work