It all began in 1984, when Aaron rode his bike to the mall to experience the original Macintosh, and was mesmerized by a machine which could put words and pictures together on the same page, which was actually kind of a big deal at the time. He came away convinced that computers would become powerful tools for individuals to express themselves and do good in the world. Oddly enough, it turned out that a Mac and a copy of Adobe Illustrator, does not a designer make. Luckily, he got educated in Graphic Design at the University of Washington, where he also sought out projects in the Health Sciences and Urban Planning departments to explore Interface Design before it was even a thing.
Since then, Aaron has been creating products that have affected millions. As a designer leader at Microsoft, he helped to shape Encarta, Maps, Office, SharePoint, Windows, Lync, and some other secret stuff. In the education startup world, he designed products that helped kids make two-year improvements in Reading and Math with only 24 hours of instruction─whoa!
When he’s not poking pixels and staying up on technology trends, Aaron loves spending time with his wife and four children, messing about in boats, and riding the back roads on a motorcycle named after a flying horse.