Ten Minutes with: Sheryl Cababa
What are the 5 words that people would use to describe you?
Curious, opinionated, somewhat obsessive. Somewhat.
When did you know that you wanted to be a designer?
I knew I wanted to be a UX designer when, as a graphic design intern at the Seattle Times, I asked them if I could design and build their first intranet. And then I did!
What is in your notebook?
My notebook has a bunch of stick people pointing at whiteboards. Half-written essays. And also modified recipes (because I always modify recipes).
What is the thing (product, service, etc.) that you would die to design? Why?
If I could contribute to a new education system, that would change the game. It’s so broken. All over.
What advice would you give to your 10 year old self?
Adapt. Stay curious. Learn to cook.
Where do you want to be in 10 years?
I want to be somewhere new. Eating something I’ve never tried before.
What would people never guess about you?
People are always surprised that I have four kids between the ages of 19 and 3!
What is your favorite Artefact project and why?
That would be Juice Box. It’s a practical and elegant solution to a huge problem.
What are you afraid of?
I’m afraid that my house in The Netherlands will be underwater in a couple of decades. But then again, I trust the Dutch to solve that problem. God created the earth, but the Dutch created Holland. Seriously.
Where do you go/what do you do for inspiration?
I go to the Philippines, my family’s home country. People are so creative there. When an object is broken, they fix it. Any object. Amid the chaos, people know how to make decisions about what they can and can’t change, and get creative about what they can change. If you want to understand human resilience, go there. If you want to see a place where systemic change would make a huge difference, go there.