User Experience Research Lead
In her pre-Artefact life, Masuma worked at Microsoft, most recently focusing on researching and designing products for people in emerging markets such as India and China. She spent a lot of time doing field research in various countries striving to understand things like how computer usage changes when people use computers in public spaces like internet cafes and how cell phone behaviors are adapted to the environment they occur in. She worked closely with designers to create new user experiences for these underserved customers based on all the leanings discovered in field, in hopes that better designed experiences would lead to an improvement or some pleasure in these customers’ lives.