The Wall is an interactive life-sized display that brings online capabilities into the store and onto products. Customers can place physical products against The Wall display and interact with related content aggregated from multiple online sources such as product info, related info, opinions, analytics, demonstrations and media.
The Wall allows consumers to:
find products available in-store and online
match them with other products
bring in opinions of friends, community and experts to bear on their decision
find collections of products to match a price range
interact with the display with their mobile phone
engage in the sport and culture – in the store
The Wall allows retailers to:
increase user loyalty and stickiness between online and offline channels
offer a unique shopping experience
give their sales force a boost
increase up-sell and cross-sell of merchandise
effectively leverage the inevitable force of social media in shopping
offer more than their physical inventory in the store