Tag Archives: e-commerce

Sticky Commerce: 3 Things Retailers Can Observe from the Gaming Community

 

#retention #wom #community #stickiness #ecommerce [tweetmeme]We are constantly learning about how we want to gain people’s attention through better SEO strategies or by participating in “the” conversation though 140 character impressions, but there is another half: the sticky strategy. In … Continue reading →

 

Interview with Ken Fry: Feeds in the Future

 

Photo Credit: Artis-nieuws. Capibari met vijf jongen – Nationaal Archief, Flickr We just recently posted an article on Practical eCommerce about feeds and data streams. In an interview with Ken Fry, we uncovered some of the key qualities that make … Continue reading →

 

Makeup

 

[tweetmeme]I was asked to provide a professional opinion about the design of Paula’s Choice website. Not having a command of cosmetics, makeup and skin care, I asked my cosmetics aware colleagues, Jennifer and Sabrina to talk with me about makeup. … Continue reading →

 

The Wall: A Next Generation Retail Experience

 

For those of you who have been following our next generation retail project, here’s an exciting update! After completing our research that helped us identify insights and painpoints with current retail experiences, we developed a solution that illustrates what the … Continue reading →

 

A Future Retail Shopping Experience

 

If you haven’t already been checkin’ up on us, then you might have missed a couple of updates on how things are doing with our internal project focusing on retail shopping experiences. We’ve wrapped up our research and concepting and … Continue reading →

 

SnowBird Update: Concepting & Wireframing

 

(concept 034: the matchmaker) [tweetmeme]We’re in the midst of envisioning the Snowboard Connection project, which includes low-fidelity wireframing used to quickly visualize what the experience could be. So far we’ve generated hundreds of ideas that address the needs, motivations, and … Continue reading →

 

SnowBird Update: Consumer Highlights Reel

 

Snowbird Video Ethnography from Artefact on Vimeo. When you’re doing the research, you can tell your audience what you’ve learned, or even show them in some meaningful way like photography. But why do that when you can let the people … Continue reading →

 

SnowBird Update: Envisioning a next-generation retail experience

 

Now that our commerce research phase has been completed, we’ve officially kicked off the envisioning phase. We’ll be taking a funnel approach where we will be using a variety of brainstorming and envisioning methodologies to generate as many ideas as … Continue reading →

 

Video Highlights: Meet John Logic

 

We just updated the Labs blog with an entry on John Logic, one of our participants for our snowboard commerce study. We’ve captured a lot of great quotes and insights from our 60 minutes him. Jump over to watch the … Continue reading →

 

SnowBird Update: Meet John Logic, Store Owner and Problem Solver of Snowboard Connection

 

Meet John Logic, Store Owner and Problem Solver of Snowboard Connection from Artefact on Vimeo. Meet John Logic. As co-owner and all around great guy of a popular local board shop, Snowboard Connection (Snocon), he works hard everyday solving problems … Continue reading →