Now that our commerce research phase has been completed, we’ve officially kicked off the envisioning phase. We’ll be taking a funnel approach where we will be using a variety of brainstorming and envisioning methodologies to generate as many ideas as possible based our research findings. We’ll then go through a series of evaluating and iterating the ideas to narrow them down to the best solution. Lastly, we’ll envision the interaction design for the winning solution.
To get us started, we identified opportunity areas that derived from the research from both the customer and retailer’s perspective and held a variety of brainstorming sessions around the following:
The customer
• Finding the stuff I want
• Finding the stuff I can afford
• Being Social
• creating a continuous experience
• Brand & culture
The retailer
• Creating stickiness
• Leveraging multiple channels
• Offering a unique experience
• Giving salespeople a boost
• Using social possibilities
• Offering more than what’s in the store
This resulted in a pile of ideas. We then performed an affinity, which led us to idea groupings that we evaluated and iterated on.
More to come…