A dearth of competing high-profile announcements in the runup to the announcement of the Pre and its software also benefited Palm. Apple had no smartphone news at the Macworld show, held in January. And of the thousands of product announcements at the annual Consumer Electronics Show in Las Vegas, where Palm was to unveil its new phone, none did much to steal Pre’s thunder. “It looks like the Palm experience could be on par with the iPhone experience,” says Martijn van Tilburg, a partner with design consultancy Artefact.

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