Some article I ran into that I thought were interesting. The first is a neat, albeit simple, visualization of stated deliverables and their respective groundwork for a designer.5 Competencies of UX DesignThis article speaks to the evolution of Information Design into the paradigm of User Experience. He argues that user experience is more than just making a product/service/good better. Instead, it is a matter of composing an experience that is the key differentiator to these higher experiences.What’s more interesting is this quote about the success of User Experience in practice thus far:
What’s remarkable is that the success rate of designed user experiences, even those informed by ethnography, is anecdotally reported to be a sparse five to ten percent. It might even be less. The vast majority of products and services designed according to the tenets of user experience, supported by ethnographic findings, do not achieve their goals.
My feeling is we should aim to be above the five percent. This should be an internal maxim.