[tweetmeme]If you’re at all interested in design products for emerging markets, as the title says, you can view the live webcast by Masuma Henry and Martijn Van Tilburg on Thursday, October 29th at 4pm (Eastern). It is hosted by ID Magazine which hosts a lot of great products and content that any person thinking about design would enjoy.
Here are the details on the Live Webcast presented by ID Magazine:
Register today to attend this live webcast!
Session date: Thursday October 29, 2009
Starting time: 4:00 pm, Eastern Daylight Time
Duration: 1 hour
As countries such as India and China continue to grow and become more accessible, they represent expanding opportunities for product development. How can product designers create unique and meaningful user experiences for people in these populations? Masuma Henry and Martijn Van Tilburg of the Seattle–based design consultancy Artefact will explain how to do just this, outlining an effective process for developing compelling products for customers in emerging markets.
Drawing from their experience designing technology experiences for these users, they will dispel common misconceptions and reveal practical insights and methods for undergoing this design process. Specifically, they will explain how to conduct the discovery phase, including the planning and execution of fieldwork, remote data collection, and concept generation in the field. They will also demonstrate how to make sense of fieldwork results and how to choose the most relevant concepts to pursue further. They’ll highlight examples of successful and failed products, discuss the reasons for these outcomes, and show examples of their recent work in this exciting space.
The specific methods you will learn during this session will be applicable in arenas beyond traditional emerging markets; they will apply to any situation where the customer is unknown and difficult to access.
You’ll learn:
- Practical means for ensuring success when designing products for emerging markets
- Methods for developing empathy with customers in these markets, even under tight timelines and budgets
- Sharing this empathy with team members back home and turning these discoveries into tangible design decisions
Live Webcast: Designing Products for Emerging Markets
Press Release