Has everything really already been done? No.
When presented with a design challenge, our goal at Artefact is to innovate. In looking forward, we’re constantly looking back to learn what’s been done before and questioning how to further simplify and improve upon ways to accomplish a goal or a specific task.
Innovative design is transparent, even mundane by some standards. That is, when something is so well-designed that it just works as you expect or easily becomes integrated into your life, the design feels simply obvious.
Thinking about how things work and wondering why things exist as they do often leads to inspiration. Take the celebrated toaster. Surely every home with a kitchen must have one. There are even toaster museums around the world. Yet even something so obvious as a toaster might very well lend itself to something different.
The future is endless possibility and constant reflection. Stay tuned for more links to inspiring projects and questions, definitely more questions.