#emerging_markets #webinar #mobile #artefactgroup

[tweetmeme]If you missed the live webcast/webinar/stream by Masuma and Martijn on Designing Products for Emerging Markets, you can now download the video file for your own viewing pleasure at mydesignshop.com

Here’s the description of what you’ll receive:

Drawing from their experience designing technology experiences for these users, they dispel common misconceptions and reveal practical insights and methods for undergoing this design process. Specifically, they explain how to conduct the discovery phase, including the planning and execution of fieldwork, remote data collection, and concept generation in the field. They also demonstrate how to make sense of fieldwork results and how to choose the most relevant concepts to pursue further. They’ll highlight examples of successful and failed products, discuss the reasons for these outcomes, and show examples of their recent work in this exciting space.

Designing Products for Emerging Markets via (mydesignshop.com)