#designfail #designthinking
[tweetmeme]Innovation, breakthroughs, leapfrogging, whatever you want to call it, is earned by carefully balancing the extremes. Ken Fry, design director, recently wrote an article for Fast Company about finding the best scenario to produce better innovation.
Do you think you know which scenario works best for your organization?
1. You plan to generate a lot of “blue sky” ideas so you keep constraints at bay. There is no technology constraint or clearly defined market opportunity. The sky is the limit.
2. You see the opportunity to design the next great tablet device that does everything an Apple iPhone can do, but with a bigger screen. It is a wonderfully clear and focused goal.
Will either scenario get you great ideas, lead to a successful design, and all of the fame and fortune that goes along with it? Not likely.
Blue Sky vs. Buttoned Down: Which Scenario Produces Better Innovation? [via Fast Company]