By Ken Fry, Design Director
Invest more in the customer experience, and revenue increases as well.
Artefact Design Director Ken Fry discusses how Microsoft’s Hardware Division relies on user-experience design and research to drive successful business strategy. Courtesy of the Design Management Review (Vol. 18, No. 4, Fall 2007) a publication of the Design Management Institute. Individual copies of this and other DMI Review articles are available for purchase at www.dmi.org/publications.