While doing user research for our mobile design projects, we often see users having a hard time with multi-tasking and moving information from one application to the other. This video shows a solution to the lack of copy/paste on the iPhone that as simple, easy and natural as the iPhone user interface itself.

For reference, Technologizer’s Harry McCracken posted results on the state of iphone satisfaction. The chart clearly shows Cut and paste being the most-wanted iPhone feature at nearly 100%!