Monthly Archives: January 2009

SnowBird Update: Consumer Highlights Reel

 

Snowbird Video Ethnography from Artefact on Vimeo. When you’re doing the research, you can tell your audience what you’ve learned, or even show them in some meaningful way like photography. But why do that when you can let the people … Continue reading →

 

Of Bathtubs & Brainstorming: Part II

 

This is the second part in a three part series on brainstorming fundamentals. 5. Hey you! Outta the box! Approaching the task head-on with “give me some new ideas for our next generation of widgets” is going to be met … Continue reading →

 

Of Bathtubs and Brainstorming:
Ten tips that will have you running through the streets…..naked.

 

It’s a popular story, partly because of the imagery it conjures up. Greek inventor Archimedes was asked by the king to determine whether a recent gift was made of gold. After taking a bath and observing the water spill over … Continue reading →

 

SnowBird Update: Envisioning a next-generation retail experience

 

Now that our commerce research phase has been completed, we’ve officially kicked off the envisioning phase. We’ll be taking a funnel approach where we will be using a variety of brainstorming and envisioning methodologies to generate as many ideas as … Continue reading →

 

Beyond Blue Links

 

Can you believe it’s been 10 years since we’ve been ‘Googling’? And longer that we’ve been using other, basically identical, search engines. For the most part these search engines have done just what we expect them to do… providing us … Continue reading →

 

Universal Symbols, Trademarks and Brand Strategy

 

When faced with a 4 hour layover at the Taiwan Taoyuan International Airport, one way to pass the time is to wander the vast corridors and look through the countless stores inside the terminals. You can buy pretty much anything … Continue reading →

 

365: AIGA Year in Design 29

 

The new AIGA design annual just came out and we are very pleased to have some of our work highlighted in the Experience Design section. Our collaboration with Microsoft on WorldWide Telescope was selected by a panel of distinguished jurors … Continue reading →