SEATTLE, Wash. – JANUARY 25, 2012 – Artefact, the award-winning technology product design firm, whose mission is to utilize the power of design to improve people’s lives, announced today that Jeff Gelfuso joined Artefact’s executive team as Executive Director, Partnerships and New Ventures. Gelfuso brings over 18 years of broad experience designing and managing the development of innovative products and brands such as Xbox LIVE, Corbis and Hyperlite. As Executive Director of Partnerships and New Ventures, Jeff is responsible for leading the incubation of new products and developing strategic partnerships for commercialization.
“I am excited to be a part of an organization with such strong creative talent and passion,” said Jeff Gelfuso. “What attracts partners to Artefact initially is the company’s commitment to innovation and the highest-quality product design. Working in collaboration with Artefact, partners see beyond that– they see a unique approach to using design to shape behaviors and create more meaningful and positive outcomes. Being part of culture where I can help make that vision a reality everyday is one of the most rewarding experiences for me.”
Prior to joining Artefact, Jeff spent nine years at Microsoft, where most recently he was the Group Creative Director and Executive Producer in Xbox Studios’ Sports Entertainment Group. While at Microsoft, he also held several senior creative and strategic planning positions in various divisions including Xbox LIVE, Entertainment & Devices, Windows Live, and microsoft.com. Before Microsoft, Jeff was the Senior Creative Director at Corbis, responsible for the design, UX, and corporate brand identity of its digital imaging sites. He also spent several years in the action sports market doing wakeboard and snowboard product design at Hyperlite (HO Sports) as well as manufacturing snowboard outerwear as the Production Director for Special Blend clothing company.
“Jeff brings a unique combination of open-minded creativity and impeccable business discipline that make him a great resource to both our partners and our teams of designers,” said Gavin Kelly, principal and co-founder of Artefact. “Jeff’s experience envisioning, incubating, and making concepts a reality will be invaluable as we continue on our path to delivering disruptive ideas that change people’s lives.”
Since its inception in 2006, Artefact has continuously redefined product design by incorporating principles of behavioral economics, game theory and user experience design in order to induce meaningful changes in consumer behavior. The company is working with some of the leading names in consumer electronics, as well as software and hardware manufacturers including Amazon, HTC, Microsoft, Panasonic, Research in Motion, and Samsung Electronics. Its innovative products and concepts regularly gain industry recognition, including coveted industry awards such as IDEA (most recently awarded to Artefact for the Seattle Children’s Patient Information System), CORE77 (for Modwells – Personal Modules for Wellness) and SPARK (for WVIL: Camera Futura).
About Artefact:
Artefact is an award-winning technology product design company dedicated to using the power of design to improve people’s lives. With offices in Seattle and San Francisco and a network of 40 designers, researchers and developers, Artefact is among the most innovative product design firms in the U.S. today.