The Experience Imperative

by Ken Fry, posted December 9th, 2009
categorized under artefact, design, how to, trends | Comments

#id #idsa #core77 #exp_imperative

On the last day of this year’s IDSA conference in Miami, Rob and I shared a cab to the airport with Stuart Constantine, core77 co-founder.  The three of us were recovering from an all night binge of conference party shenanigans, but we somehow mustered the strength to talk shop.  We talked about the trouble John Kolko had stirred with his recent blog post on the future of industrial design.  We also discussed how some of the conference presentations and discussions challenged the relevance of industrial design to today’s social and economic demands.  It became clear that there was a growing chasm between old industrial design and new industrial design.

What emerged from all this talk was a manifesto to the industrial design community.  Read it on www.core77.com.  In it I suggest ten things an industrial designer can do to redefine their profession.   Check it out and let me know what you think.

The Experience Imperative via (@core77)