The Wall: A Next Generation Retail Experience
by Jennifer Darmour, posted March 13th, 2009
categorized under design, e-commerce, featured | Comments
For those of you who have been following our next generation retail project, here’s an exciting update! After completing our research that helped us identify insights and painpoints with current retail experiences, we developed a solution that illustrates what the future holds for retailers who are attempting to bridge the gap between ecommerce and in-store purchases and why retailers can find significant ROI by implementing a different approach to in-store purchases.
Introducing: The Wall
The Wall is an interactive life-sized display that brings online capabilities into the store and onto products. Customers can place physical products against The Wall display and interact with related content aggregated from multiple online sources such as product info, related info, opinions, analytics, demonstrations and media.
The Wall allows consumers to:
- find products available in-store and online
- match them with other products
- bring in opinions of friends, community and experts to bear on their decision
- find collections of products to match a price range
- interact with the display with their mobile phone
- engage in the sport and culture – in the store
The Wall allows retailers to:
- increase user loyalty and stickiness between online and offline channels
- offer a unique shopping experience
- give their sales force a boost
- increase up-sell and cross-sell of merchandise
- effectively leverage the inevitable force of social media in shopping
- offer more than their physical inventory in the store
Continue reading the full article on our labs site…
