Somebody Else’s Phone: Nokia’s New 7610 Campaign

by Kevin Wong, posted October 16th, 2008
categorized under design, inspiration, mobile

Nokia just launched their new campaign for the 7610 handset, Somebody Else’s Phone.  It’s a pretty neat idea where the audience “stumble” upon three separate phones. Within them are text messages, intimate photos and other bits that look deeply into their lives. It’s pretty addicting for the vouyer inside all of us. 

What’s most interesting is how Nokia leverages Facebook and user Pages to connect with their personas with the rest of the world. That got me thinking: Imagine, developing personas on Facebook, and populating it with media, messages, and other interactions to demonstrate who they are, how they operate and why they’re motivated to do what it is they do! While it’s not for everyone, it does put personas in a context that’s fitting (assuming the product or service is designed for the right demographic) for them and easily accessible for clients to veiw and follow at their leisure. Internal teams can grow and refine personas over time and keep it alive by regularly updating and pretending to interact with the real world. It takes less time to put together than a custom website, or poster, and it just feels more tangible.

Now there are a lot of problems with this: privacy, managing updates, everyone not having Facebook, or ownership of information, but the idea is interesting and something worth toying over the next couple of days.

Any thoughts?

Somebody Else’s Phone

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